National Association of Realtors — India

The Official Digital Platform of NAR-India

One unified ecosystem for all ~50,000 members — services & community, intelligent property matching, and verified public lead generation.

Board Presentation
Platform flow & wireframes

Arun Babu
Project Lead

Status
Spec complete · ready to build P1

The opportunity

A captive base no portal can touch

India's largest body of property brokers already exists, is verified, and is reachable. The platform turns that into infrastructure.

~50,000

verified realtor members

16

states

40+

regional associations

45+

cities

Today

Scattered WhatsApp & email circulars, fragmented member comms, and no unified NAR infrastructure. No way for the public to find a verified realtor online.

The structural edge

Every member is gated against the NAR membership master database — association-accountable. That is the one trust signal 99acres or MagicBricks can never offer.

Who uses it

Five account types, one platform

Member-first, with a public layer that generates business for members — and admin control that protects trust and the data asset.

Member / Broker

List, match, receive leads, close, and grow. The core paying user.

Phase 1 · core

Consumer

Buyer / seller / tenant. Searches & enquires — routed to one verified realtor.

Phase 1 · public

Developer

Launch projects, branded microsites, sponsored reach to demand.

Phase 2 · OD-7

Investor

Curated deal-flow + NRI corridor servicing. Optional premium track.

Phase 3 · OD-4

Admin / Ops

Verify, moderate, protect the price index, run revenue & chapters.

Phase 1 · governance

What's inside

Nine pillars — NAR's own platform plan

The scope is faithful to NAR-India's source-of-truth plan. The data asset (pillar 9) is the strategic upgrade.

1

Unified platform

SSO across web + app, role-based access, regional chapters, mobile-first.

2

Login & security

Membership-DB verification, OTP, card-upload fallback, optional 2FA.

3

Content dashboard

Events archive, newsletters, calendar, webinars with CE-credit tracking.

4

Property & requirement posting

Rich listings, RERA fields, media, 90-day expiry, moderation.

5

Auto-match

Weighted algorithm, Exact / Strong / Potential, two-way, daily digest.

6

Public property search

No-login map + list search; enquiry routes to the listing-owner member.

7

Revenue engine

Multi-stream model; Razorpay/PayU; recurring billing + GST.

8

Referral system

4 referral types, 8-step workflow, ~5% facilitation fee, leaderboard.

9

Success stories → data asset

Verified sold-price capture → valuation + price index. The moat.

User flow · Member

The money loop

Every member journey is built to end the same way — a logged, verified deal that feeds the price index.

Create listing

MBR-03

RERA

moderate

Auto-match

MBR-07

connect

Lead inbox

MBR-09

close

Deal-log

MBR-26

sold price

verify

Confirmed deal
+ price index

Match, don't search

The system surfaces matches two-way and batches them into a daily digest — the member just acts.

One realtor per lead

Public enquiries route to a single accountable member — never sprayed. That exclusivity is the consumer promise.

Convert at the cap

The 11th lead in a month is held blurred — "1 lead waiting, upgrade to unlock." The highest-intent moment.

Wireframe · MBR-01

Member dashboard

What a verified broker sees on login

NAR-India

Dashboard Listings Matches Leads Community

RM

Dashboard

My Listings

Matches

Leads

Grow

Referrals

Success Stories

Membership

New leads (30d)

142

+18% vs last month

Active listings

37

3 expiring soon

Open matches

58

6 new today

Daily match digest — 6 new properties match your active requirements.

Listing expiring. NAR-KL-10287 auto-expires in 5 days. Renew to keep it visible.

Lead limit reached. Free tier allows 10 leads/month — 1 lead waiting. Upgrade to Premium for unlimited.

Wireframe · PUB-03 → PUB-04

Public listing → exclusive lead

The consumer side — and where a lead is born

96% · Exact

₹1.25 Cr

3BHK Sea-View Apartment

Marine Drive, Kochi

3 Bed 1,650 sqft 8th flr

RERA Registered Verified Member

RM

Ramesh Menon

NAR-KL-2204 · South Chapter

Contact this verified member

Your enquiry goes directly to the listing owner — no spam, one accountable realtor.

Name

Your name

Mobile

+91

Message

I'm interested in this property…

Protected by reCAPTCHA · rate-limited

Routed to ONE member's inbox → MBR-09

The defensibility

The moat is a flywheel, not a feature

Every verified close produces a real sold price. No competitor has verified-transaction data — they estimate. We measure.

Verified deal-log Real price index AI valuation tool Free consumer traffic More leads to members More closes

↺ every close feeds the next — low-CAC, compounding

This loop depends on board approval of actual sold-price capture (OD-5). Without it, the platform ships estimate-based reports like everyone else — and the data-product revenue (~₹1.2 cr in Year 3) does not exist.

Wireframe · Admin console

NAR keeps control

Verification, moderation, and the gate that protects the index

NAR Admin

Verification Moderation Deal-logs Revenue Chapters

AD

Trust

Member verification

Listing moderation

RERA review

Deal-log verify

Run

Revenue

Chapters

Pending verifications

23

Listings to moderate

41

Deals awaiting confirm

9

Member	NAR ID	Path	Status
Priya Raghavan	NAR-KL-2210	DB match	Auto-verified
Suresh Pillai	NAR-KL-2231	Card upload	Pending review
Anita George	NAR-KL-2240	DB match · lapsed	Renewal needed

Trust & governance

Built to association standards

Every trust mechanism the board would expect is native — not bolted on.

Membership-DB verification

Registration gated against the NAR master database. Card-upload fallback for edge cases, admin-reviewed.

All posts moderated

Every listing passes admin review before going live. Verified-member fast-track keeps the load manageable.

RERA on every listing

RERA number validated; missing-where-required listings are flagged and limited until verified.

Counterparty-confirmed deals

A sold deal only counts after the other side confirms — the primitive that keeps the price index honest.

Code-of-ethics reporting

Conduct reports route to the NAR ethics committee. Accountability is association-backed.

Chapter governance

Members auto-assigned to regional chapters; office bearers get chapter visibility and rollout control.

The business

Eleven streams, one spine

Premium membership SaaS carries the model; data products scale once the index matures.

0.95

Year 1

Pilot · 1 region

4.63

Year 2

Expansion · 3–4 regions

11.45

Year 3

Scale · near-national

Total revenue, ₹ crore

Where it comes from

Premium membership (₹9,999/yr)

The spine — 12% → 18% conversion of the activated base.

Featured + per-lead + sponsored

Opt-in member uplift + developer demand.

Ads · events · webinars · referrals

Third-party + community monetization.

Market reports + data API

~₹1.2 cr in Y3 — contingent on OD-5.

Figures are bottom-up modelling assumptions to validate, not commitments. Funding to reach cumulative break-even in Year 2: ~₹1.0–1.5 cr — a natural NAR co-funding candidate.

How we ship

Phased rollout — de-risked

97 screens specified. We launch the loop that earns money first, then expand chapter by chapter.

P1 · Pilot

Prove the loop, one region

Public search + valuation
Full member core: list → match → lead → close
Verification, moderation, revenue, chapters

~45 screens · 6–9 months

P2 · Expansion

Engage & widen, 3–4 regions

Events, webinars, community, referrals
Deal-log + price index live
Developer interface + featured/ads

~40 screens

P3 · Scale

Monetize the data, near-national

Investor account + NRI corridor
Data products / API
Mentorship + advanced analytics

~12 screens

What we need from the board

Five decisions unblock the build

Two are strategic (and gate revenue); three are scope choices we can take either way.

OD-5 · strategic

Approve actual sold-price capture?

Gates the entire moat — price index, AI valuation, and ~₹1.2 cr of Year-3 data revenue.

OD-1 / OD-2 · strategic

Confirm pricing — Premium ₹9,999/yr & per-lead ₹299?

Sets the revenue spine. Recommended; confirm or adjust.

OD-4 · scope

Investor Private Account — in or out?

Adds a premium revenue line (P3). Not in NAR's base plan.

OD-7 · scope

Developer — full interface or sponsored-only?

7 screens vs 2. Affects P2 build cost.

OD-8 · scope

Native app or responsive web for v1?

Responsive-web-first recommended; native in Phase 2.

OD-3 / OD-6 · ops

Anchor chapter & product name?

Which region launches first, and the public brand.

The ask

Approve OD-5 and pricing.
We build the pilot.

A specified platform, a captive verified base, and a defensible data moat — ready to ship one region in 6–9 months for ~₹1.0–1.5 cr to cumulative break-even in Year 2.

Spec chain
KF1 → KF6 complete

Next
Lock decisions → P1 build

Funding
NAR co-funding candidate